While approaching its 80-th anniversary, the oldest insurance company in Bulgaria continues winning awards and gathering recognitions for achievements in the field of digitalization and innovations. DZI is the big winner in the Most Innovative Insurance Company category of the NEXT DiFi AWARDS 2025, organized by the b2b Media economic website. This recognition comes immediately after the leading insurer in this country has received the award for the Best Digital Insurer in Bulgaria by the international Global Insurance Innovation Awards 2025 ranking, organized by The Digital Banker.

„Leadership is not for granted or a goal that is being achieved once and remains with you forever. It is a process, a daily routine, a culture and an attitude. I am happy that we at DZI have in our DNA exactly this culture and we constantly seek opportunities to improve our activity, introduce innovative products, create a modern environment and trust in the insurance business and in the non-banking services in Bulgaria. I am proud with the dedication, courage, innovative and team spirit of my colleagues and with the fact that in the era of digital services we succeed in setting the trend and providing our customers with even better, high quality and useful solutions in the overall process of the relations with them – from the signing of the insurance policy until the claim submission and receiving the indemnities.“, shared Kosta Cholakov, Chief Executive Officer of DZI.

At the basis of DZI’s consecutive award for innovations there are the new solutions in the mobile app of the insurer, named kaksi, rendering it an integrated health ecosystem, which is unique for the Bulgarian insurance market. Its concept is to transform traditional health insurance services into interactive gamification, while providing users with innovative and personalized solutions for health and wellness. The main functions of kaksi involve a physical activity tracker, a health record and access to biometric data, a digital health card, review of limit under a health card, integration with Aptechko, Superdoc and Healee, online conclusion of insurance policies, useful thematic articles and others.

The kaksi app has been increasingly gaining trust among the Insurer’s customers of all age groups, with its users constantly increasing and presently exceeding 53 000 customers. On a monthly basis a person spends 7 minutes on average in the app. The use of kaksi has an environmental and social function, as it leads to reduction of the carbon footprint, linked to the production and distribution of medications, to the use of paper documents, related to health. It eliminates the use of plastic for the manufacture of physical cards, and along with that of the carbon emissions, linked to their production and logistics. The kaksi app promotes healthy way of life and illness prevention, which improves the overall health status of society in general. The app provides incentives for users to achieve their health-related goals, which leads to better physical activity and mental health.